AT&T

Dream in Black In-store Murals

Mural concepts designed to honor and celebrate the vibrant Black community that forms the heart of Atlanta's AT&T customer base. These designs weave together culturally significant imagery and symbols that authentically reflect the community's rich heritage and deep hometown pride. Each mural option serves as both artistic expression and cultural celebration, creating spaces where the community sees itself genuinely represented and valued.

These concepts showcase a dynamic exploration of typography and illustration, where both elements work together to create compelling visual narratives.

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SOULGOOD // Branding & UX/UI

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FRITO-LAY // Packaging